full of krapp

How and why we use story building tactics from professional wrestling to oversell automation in manufacturing   Growing up, I was an indie follower of Dwayne “The Rock” Johnson. Meaning, I became a fan of his when he only had 1 million fans instead of 100 million. The Rock was the most exciting wrestler and […]

Everyone wants to be the next great writer.  We beg the best writers for tips and tricks on how to be successful. They oblige and appear on podcasts where they bombard the listener with esoteric writing practices such as morning pages, deep work, transcendental meditation, morning rituals, bedtime rituals, journaling, and, of course, psychedelics. Apparently […]

“Horses.” he stated confidently.  I looked him square in the eyes to see if he was serious.  “So you think all glue is made from horses?” I replied. “Yes. When a horse dies it is sent to the glue factory.” I laughed because I knew it was wrong. But my reaction wasn’t coming from a […]

I was recently asked, “what’s the definitive answer to the question that people ask you most frequently?” This prompt was supposed to be freeing and easy to write about, however, I found this question to be paralyzing.  Here is a timeline of my experience with this prompt: 8pm: I can’t come up with anything! I […]

Recently, the most common question I get asked is “why did you buy a Peloton?”  The person asking the question is either interested in: Buying one themselves. Subtly signaling to me how much better they are than me for not succumbing to the newest hottest trend.   In case you find yourself in Group 1, […]